Free Press Release are part of an excellent strategy to promote your service or offering in todays economic climate. I have found a great site that helps with creating your free press release I wanted to Share with you. More of that in a minute

Now some of you may work for large organisations while many of you are CEO’s of your own company. A much missed opportunity is to use the benefits of PR particularly on line. Now of course off line PR has worked for years. With many PR companies making a very good living. Yet promoting products and services on line for some companies is relatively new.

Which of course can give you a competitive advantage. Why is that? you might ask. Well On line PR can really help in getting those all important google rankings that draw people to your site. Which then of course facilitates increased lead generation for your company.

A recent fact in the uk is that over 18p of every £1 spent on purchases actually happens on line. This growth has been tremendous in the last two years and is now moving in the same line for service providers as well. Not sure how yellow pages is getting on. An interesting aside was on Saturday morning I attempted to contact them. They were shut! The site had a complicated box to fill out before you got any idea of how much it might cost you? No wonder more and more people are moving on line to serach for what they want.

I can’t remember the last time I looked in a paper or magazine to direct me to the best solicitor, estate agent etc etc. What about you? The figures are even higher in the United States by the way.

Both Sharon and I work with a number of different companies. We both worked in corporate life in senior positions for a long time before we started our own company. So the benefit we bring to small organisations is big business thinking tailored to smaller companies who want to accelerate their business growth. We consult and run workshops on this in the UK on a regular basis.

One strategy we always suggest is on line PR. The great thing is it can be acheived for little or often no cost. If you google Free PR submission you will find lots of different sites.

When we first did this it was a mine field! anyhow by trial and error we found a great company where you can actually track your own statistics as well as importantly including your company information and the all important link back to your site. We use it all the time for our own clients that we consult with.

The company is www.free-press-release.com. The site is really easy to navigate. It has instructional videos and will even allow you to add images . This is becoming very relevant in googles eyes by the way.
You can submit a free press release. All done and dusted within a matter of minutes. They also have a premium service for just a $1 a time. Yes that’s correct just one dollar.

Of course PR should be just one element of a targeted promotional strategy. If you want your sales people to convert prospects more easily having a warm client is best. One that has maybe come across you and your products and services. This is the beauty of PR as it has a less “salesy” focus and can raise your credibility ten fold. Rankings seen on the left had side of google have more credibility particularly when them come from a news site which is deemed to be third party.

Hope this tip has been useful? let us know.

To you and your teams success

Denise