So why would you want to brand your self as a sales manager?
Personal branding and sales might seem a strange combination. When you compare it to a classic branding add like the Cadbury gorilla. No excuse at all for posting this apart from the reason that it demonstrates how the power of emotion memory and branding can all work together.
So why would you want to brand your self as a sales manager?
Personal branding is the powerful but simple concept that will help you engage with your team and boss in ways you never realised where possible.
Although the term has only been around for a little over a decade, the idea itself is probably as old as the first salesperson that discovered he wasn’t the only wheel maker. Yet personal branding may be more relevant today than ever.
Why? Because relationships are the key to success in the new business economy. Where trust, credibility and character are some of the most important assets.
So why bother as a sales manager you might ask? Well it can impact your team and your boss in so many ways that will literally guarentee your success. It is an underused method to fast track a route to memorability, acceptance and trust.
Understanding the keys to building your personal brand or persona begins with creating an authentic image combined with a liberal sprinkling of enthusiasm.
Knowing your skills, strengths, values and outcomes is the foundation of solid personal brand construction. When the right elements are in place, your brand is visible, unique and a reflection of your authentic self.
There are infinite ways to grow your personal brand once it’s been established, but only a short list of essential keys to ensuring successful results and maximizing your potential:
Truth
Explore your own truths. Building a strong personal brand demands an honest assessment of what you have to offer. It’s about knowing your weaknesses as intimately as you know your strengths and assets. It’s as much about spending the time to analyse what you are not willing to do to achieve success as it is commiting to an agenda that you know you can and will follow.
Originality
Be original. The definition of personal branding stems from the theory that there is something different about our unique blend of talent, personality and principles. Make a list of all the creative things that sets you and your brand apart from everyone else.
Skill Perfection
Perfect your skills. Keeping the mindset of a student of your craft can be an invaluable tool to a winning brand. Very few marketable skills remain stagnant in any business or service industry. Staying open to the fact that there is always something new to learn or a way to improve what you offer will keep you competitive and at the top of your game.
Credibility
Establish credibility. Become an expert in your given field by aspiring to know more about what you do than anyone else doing the same thing.
Information Source
Position yourself as a source of information and be willing to share that knowledge. Create a reliable and credible personal brand that makes you the authority among your peers or colleagues.
New Idea Guru
Remain open to new ideas. Understand the critical concept of change management. Many markets are in a constant state of evolution and changing faster than we can write about it. Good personal branding means staying true to your own core identity.
However, it also means being flexible enough to make adjustments and explore new developments as inevitable changes occur.
How are you branding you and your team at the monent?
Are you a branded sales manager that every great sales person wants to work for?
Are you that brand of sales manager that get the promotion because of who you are and what you stand for? Let me know your answers
To you and your Brands success!
Best Wishes
Denise
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