Selling with Video: Is it the next big thing for sales people?

August 11, 2008 · Filed Under Knowledge 

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The epic living blog by Eric Pennington has an interesting question for us in is visual media the next big thing. On the Internet definitely. In one to one and group selling calls yes to!

How do I know apart from personal experience is some great evidence. Aristotle was actually your man who first talked about the five senses and how they work and contribute to our experience in “sensing” the world around us.The thing about us humans is that we have different sensory preferences.

Visual

Auditory 

kinesthetic.

We all have an element of each though usually more preference with one or two.
An interesting fact is that over 40 % of people are visually preferenced. So a big percentage of your sales team and their customer base as well. At your peril ignore this and you will soon realise why some of you team don’t get what you are saying. So one one of your guys says show me what to do.

They don’t mean talk them through it. Get out your note pad and draw it!

So when your team are telling you they don’t want to use the sales aid or brochure you have the answer and its based on fact!

 

To you and your teams success,

Denise

 

 

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