4 Secrets to Manage People

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By Tito King

Are you sick of tired people using you? Do you waste a lot of time and money on people who requires a lot of supervision and your energy so they can do a simple task for you? Are you in a position of managing people? If you are, then you have to manage people.

Here are 4 secret tips to managing people!

1. Set clear rules and guidelines

When managing people, you have to set clear rules and guidelines. This is because if you don’t set people rules and guidelines, they will get lazy and slack. For instance, if you get people to clean a kitchen at work, their interpretation of cleaning will be just cleaning the pots and pans but not the stove and floor. So therefore, you should set strict rules like cleaning kitchen involves cleaning all floors, pots, pans, stove etc.

2. When setting up rules and guidelines, always set the bare highest reasonable goals you want them to meet

People in general will always do the minimal or littlest work possible. So, when setting up your rules and guidelines, you have to make sure they meet your maximum goals that you want them to reach. If you set your goals at a minimum or bearable limit, then the output of work they want to give you is small or poor. Hence, if you give them guidelines and rules that are high, than the output of work is of higher quality and quantity.

3. When giving people tasks to do, set a deadline

Always give people a deadline to do when giving people tasks to do. This is because when you give them a deadline, you make them more focused at the job they are doing and making sure they complete the task on time. If you don’t, they will leave the job later and will tend to slack off with their work.

4. Only give rewards or compliments when they have done a good job

If you are a person who rewards a person because you are a nice person, then you are at risk of being abused or exploited by your employees. Only give your workers rewards/bonuses or compliments when they have done a good job and you are genuine about it. If you are not genuine with your compliments, then your workers may feel that you are dishonest to them and may see you as not a good boss for them. Therefore, always give rewards and compliments which are genuine and after they have done a good job.

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6 Secrets to Becoming a Great Sales Manager

By Carl C. Henry

#1. Great Sales Managers Set Goals:

They are also masters at goal setting. Like top producers, they see an outcome and focus on it daily until it’s been reached. This shouldn’t be surprising. After all, nearly all-great sales are a result of having a great system, and working it consistently to hit targets. They know that small targets can turn into bigger targets, and that the only way to hit bigger goals is to hit all the smaller ones along the way. By manipulating their daily and weekly goals, they can guide producers to healthy and increasing annual figures.

#2. Great Sales Managers Know The Process:

Great managers understand the sales process, and know that each step is useful. Ask any of them, and they’ll tell you that you can’t skip any steps on route to a sale, and that to try means wasting time and energy. Without prospecting, you have no one to sell to. If the qualifying stage is rushed, you’ll meet resistance when you close, and might experience problems after the sale. Closing itself must be done patiently, working with the client to overcome any fears or objections. For a sale to be made, all the pieces must fit. A strong manager will help his or her producers to keep this in mind, so that they aren’t tempted to try to shortcut the selling process.

#3. Great Product Knowledge:

Another trait of top managers is that they understand the market for their products. They know where what they’re selling fits in terms of price and quality, and use that knowledge to show clients the best options for a given situation. They can tell you anything you’d need to know about a product in their catalog, along with its price and perceived strengths and weaknesses compared to the competition. This sort of thorough knowledge gives them the ability to coach their producers through presentations, as well as preparing them to counter objections.

#4. Great Sales Managers See Training Is An Investment:

Great managers know the value of expanding sales skills. They are always advising those under them to read another book or go to another seminar. They understand that training is never finished. Whatever you’re selling today, somebody else is out there training to sell it better and to more people. You can’t rely tomorrow on the same skills you used today. You have to keep learning or you will become stale. A strong supervisor will remind producers to keep training their minds and always be improving.

#5. Great Sales Managers Have Clarity & Focus:

Another trait they have in common is focus. Have you ever noticed how sales managers are always focused on their quarterly numbers? That’s not an accident. Simply put, great supervisors don’t get distracted by what’s going on around them. They know that they have a job to do – usually to help you hit a certain production goal – and will do whatever they can to help advance you to that point. Everything else should point toward that aim, and they’ll try to be sure that your activities reflect that.

#6. Great Sales Managers Have Patience:

And finally, they have patience. Most of them have been in sales long enough to know that there are going to be ups and downs. Being on top today doesn’t mean that you’ll necessarily be in the same place tomorrow. Likewise, a bad week, a bad month, or even a bad quarter can happen to anyone. Like coaches, they’ve seen the wins and losses, and know that quality work will succeed over time, and that the lazy and noncommittal will eventually wash out. They emphasize doing the right things every day, because they know that over time, you’ll be successful that way.

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June 17, 2010 · Filed Under Uncategorized · Comment 

 

Sales Managers Make a Huge Difference to a companies turn over.

 

This is a test blog

 

The foam retracts above the legible symphony.

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8 Keys to Managing People With Genius, Not Idiot Or Dummy Principles

By Dr. Jim Sellner Ph.D.

My point is this…

If you don’t want people to run screaming in the opposite direction when you have crucial conversations with them, you have to be able and willing to get “real” use “ordinary speak” and connect with people – on their “mind turf.”

Be respectfully honest, compassionately brutal and authentically devoted to their betterment. You are going into the room for improvement to have a conversation — one human being human with another.

Herb Kelleher of Southwest Airlines is a master at this.

Talking to engage isn’t just about using with the “proper” words. Its not about the technicalities of words, its about the emotion in the message. Its about the intention behind the words you are sharing. You want to connect with people on an emotional level.

Making them value you.

Making them want to sharethings with you.

OK, fine — now you might ask, “How the heck am I supposed to do that?” Well, glad you asked!

This is not rocket science. The rules are quite simple.

1. Talk with a specific person or team about a specific goal or task you want improved – one task or goal at a time. Think of it this way.

2. Talk the way you talk. Don’t go “rap” and use street slang and shorthand. But if you can’t say what you need to say without stumbling and tripping over our tongue – you’ve gone too complex. Practice what you’re about to say preferable with a colleague who will be brutally honest with you.

Use simple words – not stupid, simplistic words. Most people have a grade school comprehension level. Some will be at college level. Very few will be highly skilled.

Most everyone, in a crucial conversation, in which heightened blood pressure clouds the mind, can only listen in 6-7 second word bites. Simple, easily understandable, delivered in small chunks makes it easier for people to digest the message. You don’t want them throwing up on you.

3. Tell a story, make it funny. Here’s one I like that one of my managers told me when I was being resistant to his instructions.

A motorist was mailed a photo of his car speeding through an automated radar post. An $80 speeding ticket was enclosed. Being a bit of a smarty the motorist sent the police back a picture of $80. The police mailed back a photo of handcuffs.

I got the point.

4. Relate to the person or group. Get into their shoes. What is their context? Use words that let’s them know you understand their world, and that you’re just as human as they are. People like that, they will then tend to like you. When they start thinking you’re a threatening alien you’ve lost their trust.

5. Make yourself easy to understand. Big, long speeches with long, run-on sentences send your audience screaming out of that room for improvement. Break it up, even use occasional word pictures or real pictures to help break it up. Ask for their input to engage people more.

6. Sleep on it before you deliver it. If you go for it when your rushed or under pressure it’s a sure bet you’re slap happy or exhausted and that 10-minute diatribe is nowhere near to being as impactful as you are deluding yourself into believing it will be.

7. Relax! Say what you’re passionate about. Say what you expect. Make it an invitation to improve.

8. Use the four keys to getting people to open the door to the room for improvement — Why? What? How! and “What if?

There you have it.

8 ways to not repulse the person or your team.

Are you able and willing to manage people with genius, to stop treating them like idiots or dummies — to engage, respect, and show that you’re interested in them becoming better?

I’d appreciate to hearing from you.

Human Principle #2: We behave in our best interests when we:
Increase our competencies;
Are aligned with our personal and business values; and…
Choose to be engaged.

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Sales Management Training – 8 Competencies of Top Sales Professionals

By Marc Weiner

Beginning in the early 1980s, organizations and well-renowned establishments such as the Harvard Business School, The Gallup Organization, the Chally Group, the Xerox Corporation, among others, began studying outstanding salespeople to identify the competencies – also referred to as the vital behaviors – that contribute to their extreme levels of success.

Two of the most surprising discoveries – and these are very important because it doesn’t matter what product or service you are selling – are as follows:

1. 39% of a customer’s buying decision is based on the salesperson’s competence.

2. Only 1% of salespeople utilize all the essential competencies. Furthermore, only 0.3% of actual sales forces and sales teams achieve what is considered to be world class status in the customers’ minds.

The vast majority of sales teams and companies will enjoy a tremendous competitive advantage – whether it’s a single sales person, a coach or a solopreneur, or a complete sales team – if they make even the slightest improvement in the required competencies.

Essential Sales Competencies

1. I use a partnering approach with my customers.

In all my years of working with people in sales training, every time I have asked the question, “Does anybody like to be sold to?” no one has ever raised their hand and said, “Yes, me.” No one likes to be sold to. Instead, you must become a partner with your prospective customer.

2. I am motivated by a compelling personal mission.

People are attracted to the passion we bring and the belief that we have in our products and our services. They may not understand every single process, but they can feel, touch, see and want the passion behind it. When they relate to you not only as a sales person, but a deliverer of those services, they become motivated by your compelling personal mission.

3. I use a listening/probing style with customers.

This is critical. If you’re not listening, you’re selling and you’re pushing. People want what you have, but only as it relates to them and if it can take them where they want to go. This can either be eliminating a source of pain, attaining a source of joy or achieving something of value to them.

4. I adapt my relationship style to various customers.

There are actually four quadrants in our behavior relationships. Each of us has pieces of all quadrants, but we always have a predominant quadrant. Some of us are analytical, some drivers, some amiable, and some are expressive. It is important to understand your behavior style, and to understand your potential customer’s style as well.

5. I build trust readily.

You’ve probably heard this before. We buy from people we know, like, and trust. Trust is especially important.

Think of a situation where you have purchased from, been involved with, or worked with someone you didn’t fully trust. It is not a comfortable relationship. Remember we started off by saying we use a partnering approach with our customers and my clients. Trust is a core component of partnering.

6. I express empathy well.

Empathy links to listening skills. In order to be empathetic, you must have the ability to understand what someone is going through. It doesn’t mean you judge them. It doesn’t mean that you necessarily agree or disagree with them. What it does mean is that you are listening and feeling their emotions to the best of your ability. It is the skill of viewing the world from their emotional perspective and unique set of circumstances.

7. I apply a higher level of thought and strategy in dealing with customers.

Do not simply shove something down somebody’s throat. Elevate yourself to a higher level in thought and strategy. This ties into operating with a partnership approach as well as listening and empathizing with your customers.

Your aim is to become not only a sales person, but a consultant, an advisor, a friend. Together you figure out how to work together, and determine the next step to positive action.

8. I hold myself personally accountable for achieving my customers’ desired results.

If you are simply selling a product and you really don’t care if it brings them their desired results, you will have less passion for what you are doing and you will not build trust with your customers. Hold yourself personally accountable to help that customer or client achieve what it is that they’re trying to achieve.

Evaluate these eight core competencies of top achievers and make sure you’re applying all of them in your own business to get the results you want and deserve.

Even incremental improvement in these core sales competencies will help you close more sales, build your business and improve your relationships with current and future customers and clients.

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Sales Management Training – Managing Lead Generation – Sales Prospecting

By Sam Manfer

Active Networking

For salespeople to be effective lead generators, they must have both active and passive marketing programs. Now (1) their marketing program must be their own – not the company’s (although the two can be in sync with each other), and (2) they will do both, halfheartedly or not at all unless you the sales manager shows them how and holds them accountable. Accountability means setting goals, actions and measurements. Then, review progress on a regular schedule to give meaningful feedback and motivation to reach agreed-upon metrics.

So here are some sales management training tips for managing an Active Lead Generation Process.

Active marketing is networking (a) up and out within existing accounts, (b) into competitors’ and lost accounts, and (c) new markets.

For existing accounts do your sales people have 100% of their existing accounts’ business? Do your sales people what it will take to steal accounts from your competitors? Do your sales people have a method to introduce and integrate your products into new markets? Probably not.

Now, the easiest way to get more business is to spread like a virus through all accounts, focusing on eventually getting to the C-level and/or profit center leaders and their immediate staffs. Your goal as a manager is to keep them focused on connecting with more and more people to learn their problems and potential opportunities that relate to your solutions portfolio. Then, with their gleaned knowledge, develop suggestions and strategies that these leaders find helpful. Try not to concentrate at first on the purchase, but rather on learning and then their buy-in to your suggestions. Learning their thinking will show what it will take to get buy-in. With buy-in comes support, and with support comes networking to those with the power to mandate changes, create budgets and to authorize purchases.

If your sales people stick with their one or two main contacts, their ability to discover opportunities and make suggestions that lead to purchases is severely limited. Therefore, you must insist upon an Executive Relationship Chart. The elements of such a tool include:

1. Who are all (up and out) involved people by name and title in that organization?
a. The powerful — C-Level, Profit Center Leaders and their immediate staffs.
b. The influential, the functional and the impacted.
c. The administrators — purchasing agents spec writers, engineers, and controllers.
2. Where does your sales person rank on the credibility pyramid for each of these people — 1-low to 6-a resource/consultant?
3. What actions is each taking to improve his or her position with each decision maker?
4. When will these actions be completed, and
5. How will you know it’s complete and how will you measure it?

Obviously, if your salespeople are a 5 to 6 on the credibility pyramid with the powerful, they will have access to new opportunities, which they have helped create. Conversely, if they are stuck with low-level administrators and functional people, they will be just another one of the bunch of competitors.

Your job for helping your people create quality leads is to keep them networking, learning from each individual and offering-up ideas. This process will take time, but once it catches-on, it will produce an ongoing flow of leads from new divisions, for new products, and more and more. This applies to existing and lost customers, competitors’ accounts, and new markets as well. My rule is 50% of sales people’s prospecting time should be spent on existing accounts, 30% on lost and competitors’ accounts where they have contacts, and 20% in those accounts where they have no contacts.

So start creating Executive Relationship Charts for each of your existing accounts and those accounts you would like to penetrate. These charts will yield your networking plans and the actions your people will take to improve their credibility with the powerful and influential. From these actions will emanate the leads that generate sales.

However, I guarantee your people will not do this without your pressure and your help.

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How to Sell Your Business – Some Facts About Small Business Buyers

By Patrick Jennings

If you want to sell your business fast you need to be aware of the 90% rule.

“The 90% Rule” states that 90% of people who respond to a business for sale ad or who call a broker about buying a business never buy anything.

The brutal fact is that most people who sincerely want to buy a business can’t. They don’t have the money. Or they don’t have the ability to raise the money. Or they simply don’t have the guts to actually pull the trigger on a deal.

Most sellers waste a lot of time and emotion on people who will never buy. It’s natural for you to want to believe the buyer is serious, especially if they are the only prospect you have. But for the sake of saving time, and your sanity, you need to be ruthless in evaluating the legitimacy of each potential buyer.

So how can you tell up front if someone is part of the 90% or the 10%?

Well, there is no way to know exactly but here are a few behavioral traits that distinguish the two.

** They ninety-percenters focus almost exclusively on money while the ten-percenters focus on money AND the dream/idea/challenge of being in business for themselves.

** The ninety-percenters want a “turnkey” business that they can put on cruise control while the ten-percenters want a business they can improve, build and make their own. Ten-percenters are looking for a good business they can make better and are willing to work hard to accomplish that.

** Ninety-percenters think they should be paid handsomely from day one while the ten-percenters are willing (and prepared) to cut back on their lifestyle and expenses for as long as it takes to pay for the business.

The good news is that even if just 10% of prospects are good prospects, that’s still enough prospects for you to sell your business.

The important point here is that you don’t want to waste all your time trying to please the 90% who aren’t going to buy.

And you don’t want to waste your time trying to turn a ninety-percenter into a ten-percenter.

Too many sellers make the mistake of trying to please everybody. They try their hardest to paint a rosy picture of easy money for little work. They brag about how their business is a “turnkey” operation. And all for a bargain basement price.

To the 90% of non-buyers, this is just what they are looking for. To the 10% that are educated, prepared and qualified, it sounds too good to be true.

The best way to ferret out the real buyers from the 90%, who can’t or won’t buy, is to treat everyone like they are part of the 10%. Here’s how:

1.) Describe your business in the best possible light without going overboard.

2.) If there are opportunities for growth explain them to the buyer in detail so he understands. Don’t settle for generalities about how easy it will be for the new owner to “explode profits”.

3.) If, along with these opportunities are challenges and the need for hard work and sacrifice, say so.

4.) If you have made mistakes that have hurt growth and earnings admit to those mistakes.

If your prospect responds by showing real interest in the inner workings of your business and the opportunities it presents then you probably have a good buyer. If their only response is to ask for a price discount along with 100% financing then you know you don’t have a buyer.

The bottom line is that even though only about 10% of the prospects out there are good ones that is still enough good prospects – after all, you only need to find one. But you can’t afford to waste time with bad prospects.

So stop trying to please the 90% who aren’t going to buy anyway. It’s amazing how quickly these prospects lose interest once you are honest about what it takes to run a business successfully.

The high quality prospects however, know that there is no free lunch and are not going to be impressed when you present a situation that is too good to believe. So don’t even try.

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5 Reasons Why Managing People Effectively is So Hard

By Dr. Jim Sellner Ph.D.

Or, Why is the “soft stuff” so hard to do?

The cry for better management can be heard in every corner of the corporate arena. So with all this focus on managing people effectively, why do so many companies have such a difficult time actually making it happen?

First, note that “management” is not one thing. It is the amalgam of insights, skills, determination and often bold, decisive actions. When broken down into its parts, the task of managers appears to be Sisyphean (in Roman Mythology Sisyphus was a king whose punishment was being compelled to roll a huge boulder up a hill, only to watch it roll back down, and to repeat it throughout eternity).

Here are 5 elements that prevent businesses and the individual in them from doing a better job of managing people.

1. Bureaucratic Rigidity

Most businesses, particularly larger ones, are by nature, rigid. Good management of people requires flexibility to deal with the vagaries of human behaviours. A corporate culture driven by short-term earnings demands does not encourage or enable flexibility. Risk-taking, the kind that tends to inspire employee innovation and engagement, is a key part of the management process; but it is not typically all that acceptable in the executive suite.

2. Looking for Quick Fixes in All the Wrong Places

“Let’s improve our people management practices!” Too many companies hire high-paid consultants to develop new management models and methodologies when they don’t have the foggiest idea how the culture drives management decisions. So often, the people on the frontline who produce the bottom line are ignored.

3. A Paucity of Fresh Perspectives

Few organizations have the abilities, willingness or emotional intelligence to turn themselves on their ears. Yet, that is what would be necessary in order to effectively manage people. Too often, the people who rise to power positions in most companies have been doing the same ineffective things over and over again. Their blind obsession on the task at hand is what got them to the top. It’s what can drive them into ineffectiveness. You have to challenge the status quo if you want to adopt and adapt to a fresh perspective on people management practices. “I have seen the enemy… ” is a powerful, frightening brutal fact for many in power, but one that must be confronted if one is interested in innovation.

4. Incongruity

“Our people are our most important asset.” First of all most corporate cultures simply does not support that statement. Second, to regard people as assets betrays an impersonal “human-is-a-machine” approach to people. Both of these attitudes reveal low emotional intelligence.

5. We Just Don’t Get It

Maybe the greatest obstacle to managing people better is that we simply don’t pay attention or acknowledge what constitutes the human experience. Management, besides being an inexact art, is not just the stuff of balance sheets, margins, machines, etc. although paradoxically all these things are created and managed by people.

Management is not something you do once then sit back and enjoy your work. It’s a never-ending, unfolding story with many subplots. It is a mindset, a viewpoint, not only of work, or people, but of one’s worldview. It’s about making unique, often seemingly disconnected associations, connecting the interactions no one else sees. It is ongoing curiosity, questioning, searching for something new, different, better — posing the uncomfortable questions like “What if?” or “Why not?” That is the stuff of managing people.

So here we are in a changing world of unknowns, unpredictabilities, surprise events, terrorism and roller coaster behavioural economics and an environment of business that is summed up by,

“The rules have changed, the players have not noticed!”

A few companies like Southwest Airlines, Apple, Patagonia and Google have managed to learn how to manage their people very well. Many smaller less publicized companies are doing a great job too. The ROI in their investments? — profits, highly engaged, aligned, productive people.

I wonder why more companies don’t choose the courageous decision to do a better job of managing their people?

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How Do You Deal With Customer Rejections?

May 2, 2010 · Filed Under skills · Comment 


How Do You Deal With Customer Rejections?
By CJ Ng

Practical Tips for Sales People:

How do You Deal with Customer Rejections?

Here’s the situation. You had made your sales pitch, and you believe you did a good job. From the customer’s responses, it seems to you that they really like you.

A few days later, you find that there’s no response from the customer. They didn’t reply your e-mails, and seemed not to have time for your follow-up calls.

Then, the bad news came. They’ve chosen someone else, despite the fact that you really felt that you were the best possible solution for them.

The question is: what do you do next, and how do you deal with this rejection?

No matter how good or how experienced you are in sales, you will still have customers who will say “no” to you. In fact, if you haven’t had a rejection by a customer, you probably haven’t done any selling.

However, as human beings, we would like to be accepted rather than be rejected by others. When someone rejects us, we feel hurt. And the more time, energy and effort that we put into a deal, the greater the hurt if that someone or some company rejects us. Ouch!

The worst thing you can do, in response to that hurt, is to be a sore loser. That is you tell the customer that it’s their loss and they had missed “a great opportunity” for not working with you. Even if they have below-average intelligence, they know you are crying “sour grapes”.

The other thing you shouldn’t do is to commit too much time to try to win back the deal. As a sales person, you job is to influence the customer BEFORE they made the buying decision. The moment that decision has been made, it’s unlikely that they will change easily. It’s better to commit your time to win the next deal.

So is there just nothing you can do to soothe the hurt of the rejection?

If you have lost the deal, here’s one way to lose graciously. You can tell the customer:

“I’m glad that you found a more suitable vendor. If there’s one thing that we should have done better to make us more suitable for you next time, could you tell me what would that be?”

Most customers will not even reply to this question. Others may just reply politely without telling much about how you should have done better.

However, doing so leaves the door open for future possibilities. If the customer knows that you can be humble, and are willing to take suggestions, they are more likely to give you more chances in future.

While overcoming the hurt and disappointment of the rejection, you are also better positioned for the next deal with this customer.

By c.j. Ng

c.j. is the trusted sales advisor who have helped international companies achieve quantum improvements in sales profits in China and beyond. He is also the 1st-ever sales trainer and consltant to speak at the American Society for Training & Development (ASTD) International Convention.

Visit http://www.psycheselling.com/page4.html for more details.

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Positive Attitudes In Sales Does It Work?

April 29, 2010 · Filed Under Uncategorized · Comment 


Positive Attitude in Sales – Use These Words That Sell
By Kate Tammemagi

A positive attitude is a key sales tool. A positive attitude is something sales people work on, practice, sharpen and tune. Attitude breeds attitude, and if you are negative, the other person will be negative. Positive thoughts lead to positive language, and this is the language that sells. Within this positive language there are very powerful words that, if used effectively, are proven to be the words that sell.

It might be said that it is challenging to maintain a positive attitude in these difficult times. Yes, it might be said, but NOT by sales professionals. It has ALWAYS been difficult to keep your positive attitude tuned up. There have always been mountains to climb, storms to survive and challenges to overcome. Who said sales was easy? Keeping yourself positive is part of the role of a sales person.

What is a Positive Attitude?

It is important to know what is meant by a positive attitude. A famous quote by Gibran is – The optimist sees the rose and not its thorns; the pessimist stares at the thorns, oblivious to the rose. A person who looks for the rose, will see the rose, and will TALK about the rose. A person who looks for the thorns will see so many of them that they will be overwhelmed!

But, you say, it is important to see the thorns, otherwise you will get hurt! This is quite true. A more powerful thought that helps define positive attitude for sales people is adapted from a Maxwell quotation -

The pessimist complains about the wind.

The optimist expects it to change.

The Sailor adjusts the sails.

The Sales person is like the professional Sailor. They look at the current situation, whatever it is, and they find ways to steer the sale to a successful outcome. Positive attitude sends them on a constant search to find out HOW to steer the ship through the storm, how to smell the rose without being hurt by the thorns, and how to sell THEIR products to THIS prospect.

Words that Sell

Positive language will have a more positive effect on the prospect, so avoid negative language like the plague! Talk about what your products and services CAN DO rather than what they can’t do. In addition to this basic principle, there are other words that Sales people have collected over the years that are proven to work in a sales situation, the words that sell.

These words are words that sound attractive and positive to most people, and they like hearing them. We don’t always know why this is, but the fact is that they are words that work. All good sales people will prepare their benefits using these words, and will practice using them effectively.

The first 3 of these words that sell are BENEFIT, VALUE and YOU. These words are absolutely critical to putting across your offering positively. We talk about the value of the products or service to you and your business. The word you is a powerful word, use it often – the value of this to you, what this means to you is, or the benefit of this to you and so on.

As well as talking about the benefits, if you actually use the word ‘benefit’ you will ensure your benefit becomes relevant to this Customer. This is a full list of the words that sell -

1. Benefit

2. Value

3. Safe

4. Proven

5. Save

6. Guarantee

7. Best

8. Love

9. New

10. Happy

11. Maximise

12. Special

13. Option

14. Easy

Kate Tammemagi is a Sales Trainer in Ireland. She also provides Sales Management Coaching.

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